At the helm of the FiberMax Center for Discovery in Lubbock, Texas, stands Lacee Hoelting, a dedicated advocate for agricultural education and preservation. With deep roots in the community and a passion for connecting generations through the rich tapestry of farming history, Lacee has been instrumental in transforming the museum into a dynamic hub of learning and heritage.
A Journey Rooted in Agriculture
Growing up in Lubbock, Lacee’s involvement with agriculture began early. Active participation in the Future Farmers of America (FFA) during her high school years ignited her commitment to the field. Her leadership as Texas FFA’s first vice president provided her with opportunities to engage with both rural and urban students, fostering a broader understanding of agriculture’s impact on daily life.
Lacee’s academic pursuits further solidified her dedication. She earned a bachelor’s degree in agricultural communications from Texas Tech University and a master’s in agricultural education from Texas A&M University. These experiences, coupled with internships and teaching roles, equipped her with a diverse skill set tailored for agricultural advocacy.
Leading the FiberMax Center for Discovery
In 2008, Lacee assumed the role of Executive Director at the FiberMax Center for Discovery, formerly known as the Bayer Museum of Agriculture. Under her leadership, the museum has undergone significant expansions, including the development of new exhibit halls and educational programs. A notable project is the relocation and preservation of the historic Goodman Gin, a 150-year-old cotton gin that serves as a centerpiece for the museum’s Cotton Heritage Center.
Lacee emphasizes the importance of bridging generations through education. She believes that while preserving history is crucial, inspiring young minds to engage with agriculture ensures the industry’s future. This philosophy is evident in the museum’s interactive exhibits and programs designed to connect visitors of all ages to the agricultural narrative.
Community Engagement and Personal Life
Beyond her responsibilities at the museum, Lacee is an active member of the Lubbock community. She serves as the president of the Lubbock Area Association of Fundraising Professionals and is a graduate of the Texas Agricultural Lifetime Leadership Program. Her commitment extends to volunteering with local FFA and 4-H groups, reflecting her dedication to nurturing the next generation of agricultural leaders.
Lacee’s personal life is deeply intertwined with agriculture. Her husband, Clay, works as a cottonseed production manager for Bayer CropScience, and together they manage a small commercial cow/calf operation. They are proud parents to two daughters, Hadlee and Chandler, who often accompany their mother to the museum, embodying the family’s commitment to agricultural heritage.
Under Lacee Hoelting’s visionary leadership, the FiberMax Center for Discovery continues to thrive as a beacon of agricultural history and education, fostering connections between the past, present, and future of farming.